Evaluate Adsense With Some Type of Balance
By
There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it!
AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.
I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).
So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.
By now you may have heard about people like Joel Comm.’s six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters.
But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list – examine – and explain them below.
1. On Sales or Mini-sites
This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process.
However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form.
The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth.
2. SEO Business Sites
If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.
One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.
I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.
In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).
I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.
Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.
Some of my sites are still on the top of MSN with AdSense ads but that doesn’t mean they won’t also be targets in the future.
Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.
Many SEOs will point to exceptions to this position. However you have been warned!
Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.
Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them.
If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.
3. When AdSense Becomes Your Only Business Model
When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?
I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.
These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?
If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).
No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid
Watch the video related to adsense trick
Make Money With adsense at videoguide-toprofits.com . I’ll take you through the steps, even if you’re a beginner and show you the tricks that places me on over $11K per month.
Help answer the question about adsense trick
Ways to make money using Google Adsense?My site gets around 0 hits.
Anyone have any tips or tricks?
Do people even click on ads? wtf ..
What kind of sites (blogs/myspace/personal) do the ads work on?
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13 Comments
June 19th, 2009 at 7:14 am
Sigh… So many videos out there and all they talk about and show, is the amount of money they made, with no explanation as to how.
June 19th, 2009 at 7:14 am
yup, it’s free. Why?
June 19th, 2009 at 7:14 am
hey ummm may i ask u a question regarding to this adsense is it free …i know my question is quite silly
June 19th, 2009 at 7:14 am
For More Information, Please Visit (( VideoGuide-ToProfits . com ))
Thanks.
June 19th, 2009 at 7:14 am
June 19th, 2009 at 7:14 am
Well, I don't know about googe ad sense.
There are many websites on the internet which provide free service of getting free traffic to one's site and blog.
To know in detail visit the source link
June 19th, 2009 at 7:14 am
One of the common mistakes people have with regards to Adsense is thinking that you simply just apply, slap the code in your website and you can start earning money from it. FALSE!
As you can see, you hardly earn anything from it. Why? Because your site is not the right fit with Adsense. The truth is that not all sites work well with Adsense — and your astrology site is not the best for the program
The amount you can earn will depend on the following factors (see #1 — your site does not fit well with it)
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement – check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f
4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.
Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.
June 19th, 2009 at 7:14 am
Maybe because you're focusing on short cuts and tricks – that's why you can't get your Adsense earnings to increase
Adsense is not easy. Many make the mistake that they can simply create a website — any website including crappy ones — and then put Adsense and make money. Adsense works only if you have the right type of website, with the right amount of traffic and the right implementation/optimization of ads
The amount you can earn will depend on the
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement – check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f
4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.
Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.
June 19th, 2009 at 7:14 am
This is very easy:
1. Find a topic that earns the most earnings per click on Google Adsense, then write about it. The reason why some people see 5-6 figures has to do with the types of topics they write about. You see, some keywords are worth more than other ones. Some keywords may earn as little as 2 cents per click, while others can soar as high as $20 or more per click. I find that technical oriented (IT, medical information, etc.) tend to have high EPC, as opposed to other ones.
2. Yes, traffic does matter. You're more likely to earn more money if you have much traffic. I had a site that when it started out, only earned $25 a month. Then it started growing, and it started seeing upwards of $10 a day ($300+ a month). So, if you want to have more traffic, then work on search engine optimization, so people can find you.
3. Be careful where you place your ads and what colors you give them. A huge mistake people make is to either make Google blend so seamlessly with the rest of their sites that they seem invisible, or place them in a blind spot. I think that the best place is right at the very top, using colors that are somewhat different from the rest of your site, but not too jarring.
4. Make sure your ads are properly targeted. Obviously, if your site is about, say, gardening, but Google Ads keeps posting ads about "dentistry", your visitors are not going to click on them.
Hoped this helped.
June 19th, 2009 at 7:14 am
There is no trick to open an AdSense account. Rejections are not common unless you have previously violated or do not comply with Google's AdSense TOS.
One possibility is to create a new Google account and a new clean blog (with blogger). After that, put in some content and apply for AdSense. If that does not work, do it all over again and this time provide different information (not yours). I suggest a family member, someone you can trust.
Good luck!
June 19th, 2009 at 7:14 am
alright then, could you please repeat the question
June 19th, 2009 at 7:14 am
I earn VERY GOOD money from Google Adsense (at 6 am everyday, my revenue is already $100 from 1 website alone)
In terms of earning money on Adsense, your mileage varies. One website with the 10,000 uniques a day can earn $50 a month while another may earn $5,000. It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense is through trying it.
The amount you can earn will depend on the
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement – check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f
4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.
Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.
June 19th, 2009 at 7:14 am
I just hope you are earning at least $1,000 PER DAY to actually make people believe that you have "secrets" to share.
I found too many so called "gurus" who only earn $1,000 A MONTH think they know everything about Adsense already. If you claim to be a guru, you need to be making some serious dough with Adsense, more like $500,000 a year (and not $5,000 a year)